For farmers, bakers, online retailers, or large manufacturers. No matter what industry you play in, or the size of your business, LogTrade will help you get your products to where they need to be, whenever they are needed most. Or we can make them a bit more autonomous, so they can move and sell themselves
For online retailers, manufacturers with warehouses, 3PLs, primary producers, or restaurants. No matter who you are, LogTrade will help you ship more sustainably. Our expertise lies in real-time data exchange between shippers, carriers, and customers, resulting in swift inbound and outbound shipments, and traceability to support circular logistics flows.
LogTrade supports lots of different delivery alternatives for any carrier of your liking. All you need is a carrier agreement or your own fleet.
Carriers, hook up to the system! Once you are part of our platform, you can choose to become visible to any or all of LogTrade’s customers.
A LogTrade license will grant your products the power of independence. The LogTrade| Trade Unit function is scalable and location indifferent, so you can…
Logville is a smart town, where products orchestrate their own circular journeys. Where resources are shared so that existing transportation and location capacities are maximized. Where pallets of bread are dynamic; they appear where demand is highest, can change location and adapt pricing once demand decreases.
Farmer Greene makes sure her raw goods reach end consumers or producers directly.
Bernadette Baker’s sourdough loaves travel through Logville, following demand. She owns her bread until it is sold.
Pallets can be restocked by passing carriers, such as Henry Hotwheels, CEO of Pedal Pals. Henry’s business is similar to Lyft or Uber, but with bikes.
The food pantry truck gets free deliveries from producers when needed.
Farmer Greene makes sure her raw goods reach end consumers or producers directly.
LOGISTICS APP SUPPORTS NON-PROFIT WORKREAD MORE
In an effort to help people in isolation during the COVID-19 pandemic, Anna Bremberg and Jennifer Zacke founded Trygga Händer. Their non-profit provides a secure digital platform where volunteers are matched with delivery missions posted by members of risk groups.
Bremberg and Zacke are students at Handelshögskolan in Stockholm and Tekniska Högskolan in Lund. Once risk groups were advised to stay home, they quickly recognized the need for a secure matchmaking service.
The tests went smoothly, as both volunteers and recipients experienced the tools to be extremly user-friendly…
– Unlike Facebook groups that attempted to solve the same problem by rallying the community in a less formal way, we decided to focus on volunteer screening via the Swedish social security number system.
Based on the need for a more systematic approach to support volunteers in taking on more deliveries, Trygga Händer decided to test the beta versions of the open carrier platform Myrstack, combined with LogTrade Stickit & Shipit – a crisis support solution offered by LogTrade.
The test was run in collaboration with Restauranglabbet in Stockholm, which donated lunch boxes to be delivered to people in isolation. The results were overwhelmingly positive, as the apps supported all parties with swift and simple execution.
- Trygga Händer can connect volunteers with people in need, and thanks to these tools, they can overcome the difficulties that logistics provides at a larger scale. Organizing deliveries has been the toughest nut to crack, says Jennifer Zacke. The next step will be to test the same tools in different scenarios.
*The freemium version of LogTrade Stickit & Shipit is available in combination with Myrstack. The premium version includes a LogTrade license that supports many more carrier options.
THEY REACH END CUSTOMERS DIRECTLY, OFFLINEREAD MORE
Circumventing middlemen to reach end-consumers directly? At locations that are not normally sales points? Yes you can.
LogTrade is enabling brands to reach their target customers, by removing the traditional boundaries of physical space. The health-conscious trio, Earth Bite, Good Idea Drinks and Stadium decided to test the concept. But where to start?
Hotels are often well-located, and accessible for people to pop by, meet friends, or do business. However, hotels have been hit hard by the COVID pandemic, emptying their common areas from foot traffic.
Recognizing the potential to reinvent their lobbies as contact-free sales locations, Elite Hotels was eager to test the concept with Earth Bite, Good Idea Drinks, and Stadium. Today, Elite Hotel Ideon in Lund and Elite Plaza in Malmö are both hosting all three brands’ products.
So people can start popping by again, with a slightly different intent. All that is needed to complete a purchase is the Focalpay app, which scans a product’s QR code, processes payment via Swish, and renders a digital receipt in-app.
Products are by no means constrained in their independence. Thanks to LogTrade’s role at the center of the technical ecosystem, products will eventually be able to automatically post their sale, update inventory levels, order refills or ask to be relocated to a more relevant location.
AN INTERMEDIARY SHOULD NOT GET THE BIGGEST PIECE OF THE CAKEREAD MORE
Earth Bite is a no-nonsense, raw vegan bar with insanely high nutrition levels. Producing a nutritious product is about more than flavor to Alice Moradian and the company. The demands on the raw ingredients are high, she explains, since anything connected to ecology and cultivation has a measurable impact on the amounts of vitamins, minerals, and environmental toxins in the final product. And it is also here, with a focus on the little things, that the long journey started for Alice and her co-founder and sister, Ani Moradian.
“When we started to look for nutritious snacks in Sweden, we were surprised by how long the lists of ingredients were,” she says. She goes on to explain how the situation was similar in California.
At the time, Alice had just returned from spending an extended amount of time on the American west coast, where even though access to fresh locally grown produce made it easy indeed to eat healthy without having to compromise on flavor or the environment, she hit a dead end as soon as she wanted to buy some nutritious snacks.
I’m fundamentally skeptical about selling anything through a store and letting them take such a large percentage.It also means I lose control of the whole supply chain.
Earth Bite was started when Alice Moradian was in college and was launched in April 2018, a little more than a year before she graduated.
Today, Earth Bite can be found in three vitamin-zippy, fiber-happy flavors and are available via several different resellers. Alice explains how she is working hard to reduce production costs, since wholesalers, distributors, and resellers naturally “eat” a large portion of the cake. The business has also been affected by the pandemic, as the stores where Earth Bite has been selling the most are located at Stockholm and Gothenburg central stations.
The chain store also owns the whole shelf,” she says, and that, she explains, creates a catch-22 for a small, informed producer who wants to acquire a good portion of the market.
I’m fundamentally skeptical about selling anything through a store and letting them take such a large percentage. It also means I lose control of the whole supply chain. When I’m selling the products to a wholesaler or a store, I can’t track when they have been sold, when they’re selling best, and what flavors are sold out first. If a reseller stops buying from a wholesaler, I won’t know.”
“The chain store also owns the whole shelf,” she says, and that, she explains, creates a catch-22 for a small, conscious producer who wants to acquire a good portion of the market.
The tests we’re currently doing, where products can sell themselves in hotels, are incredibly exciting because it not only gives me control of what sells but also when the products sell the most.Imagine when we have more sites up in more locations.
“The chain store can say that it wants more sustainable products and healthy alternatives, but if it doesn’t then promote us, our products won’t sell and will be taken off the shelf, which means that the chain store’s and the larger brands’ unhealthy alternatives win anyway—they have much bigger financial muscle.
When Alice Moradian met Fredrik Svedberg, CEO of LogTrade, and understood that the technology and business development LogTrade is offering help address the growth-hindering dilemmas and challenges producers and brand owners face, she jumped on board immediately.
“The tests we’re currently doing, where products can sell themselves in hotels, are incredibly exciting because it not only gives me control of what sells but also when the products sell the most. Imagine when we have more sites up in more locations.”
For Alice, this will open up an entirely different kind of flexible, time-controlled distribution, where she will always own the relationship with the end customer and can also always deliver the right amount of product to each location.
“The hotel, or whatever place it is, doesn’t even have to restock—LogTrade’s system or I will make sure that that’s handled. Everything takes care of itself,” says Alice. She then explains that the cut the owner of a location needs to take for providing her space is an entirely different cup of tea.
Earth Bite has been on the market for two years. While the co-owner felt she was ready to move on to new challenges last summer (she has stayed on as a strategic partner), Alice feels like she has only just gotten started.
“We’re working on many exciting new things right now. The bars will continue to be important for us, but I’m also developing some completely new health food products. I’m turning Earth Bite into a lifestyle brand where the new products are not only good for your physical health but your mental health as well.”
For Alice Moradian, the interest in health and wellness started when she was a child. Her mother is a medical doctor with a strong interest in holistic health and the impact nutrients have on our wellbeing.
“What you eat does matter, not only to yourself but also to the planet,” says Alice, who agrees with LogTrade that this makes it important that it becomes easier for people to get what they truly need when- and wherever they are.
A product is not more sustainable than the weakest link, and the weakest link is often the commercial logistics.
THIS IS HOW EARTH BITES SELL THEMSELVES
»LogTrade is an important partner. There is huge potential at the intersection of IBM’s innovative technology and LogTrade’s innovative thoughts. At the moment, we are helping LogTrade apply our intelligent chatbot technology in IBM Cloud, based on IBM Watson Assistant.«
»We assist LogTrade with getting in touch with partners and charitable organizations, which is only a small part of what our collaboration, since 2017, entails.«
»LogTrade stands out when it comes to validity checks both on average and when integrated.«
»We have found LogTrade’s digital logistics system to be a much more reliable system compared to previous TM systems we have used. That is very important to us. If there is any kind of disruption, everything comes to a complete standstill, and we do not make a dime.«
»The accountants cried with joy.«
»It reduces the need for hands-on help from consultants by 90 %.”«
LogTrade Technology AB is a disruptive player in digital logistics. The company was founded in 1992, with the mission to provide people with what they need, when they need it and where they need it.
Our core product is a cloud-based transport administration software. In its most basic form, the system enables swift communication between shippers, carriers, and customers. In its most advanced form, it is the key to circular logistics.